Visual communication. Packaging. Information. Branding. Connecting people with ideas and products and places. Aesthetics. Typography. Web, mobile apps, and interface development. Visual marketing. Information architecture. Interaction design. Crafting user experiences in the built and digital worlds. Helping companies reach consumers. Making causes memorable and accessible. Carefully considered communication of concepts to diverse audiences. Making ideas beautiful and information exciting.
Courses within the graphic design minor will include foundational emphasis on visual communications, design methodologies, image making, typography, and the production of work in both physical and digital form. Coursework may also include an introduction to communication theory; contemporary issues in communication, audience, and context; and formal research methodology. Advanced courses in the minor degree will apply the students’ design acumen towards practical coursework within the context of their declared major. A Minor Capstone Studio will situate students within an appropriately rigorous environment for the application of design methods.
Does this sound like you?
- Bad typography on billboards and passing trucks drives you nuts.
- You love words and images and colors.
- You are engaged and creative, digital and analog.
- You like art, advertising, psychology, and entrepreneurship.
- You defy classification and don’t like being stuck in ruts.
Designers are agile thinkers and creators who blend concepts and craft, art and ideas. If you’re interested in everything and love challenges, graphic design could be your ‘thing’.
News from A&A
Scholar of Asian, Asian-American art to give Dickson Lecture
Dr. ShiPu Wang, Coats Endowed Chair in the Arts and Professor of Art History at the University of California, Merced, will give a lecture, “'Other' as Method: Rediscovering Transracial and