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Huiwon Lim

Assistant Professor of Graphic Design
Headshot of Penn State Graphic Design Assistant Professor Huiwon Lim
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Huiwon Lim joined the Penn State graphic design faculty in August 2019 as an assistant professor. He previously served as a lecturer at Iowa State University, which is where he earned his M.F.A. in Graphic Design, a graduate certificate in human-computer interaction, and a master’s degree in environmental graphic design.

His interests lie in visual communications, environmental graphic design, brand experience, human-computer interaction, user experience design, visualizing information, and exhibition design.

During his time in Ames, Iowa, Lim taught undergraduate courses in graphic design, core design, and interdisciplinary design. He was also named a recipient of the Teaching Excellence Award at Iowa State in 2017.

As a student, he won the Best of Category, Environmental Graphic Design Award at the 58th Annual Art Director’s Association of Iowa Design Exhibition in 2016.

Lim is a member of AIGA and the Society for Experiential Graphic Design.

A native of Gunsan, Korea, Lim has a bachelor’s degree in art and engineering from the Handong Global University in Pohang, Korea.

  • Education
    • Bachelor of Art and Engineering from Handong Global University
    • Graduate Certificate from Iowa State University
    • M.F.A. from Iowa State University
    • M.A. from Iowa State University
  • Honors + Awards


    • Winner, Collaboration Spaces, Next Work Environment Competition, Work Design magazine


    • Teaching Excellence Award, Iowa State University


    • Best of Category, Environmental Graphic Design, 58th Annual ADAI Design Exhibition


    • Special Selection, International Communication Design Competition, Korea


    • Selection Prize, 39th Korean Industrial Design Exhibition
  • Exhibitions + Productions


    • 2020 ICAD international conference
      Invited, Ho Chi Minh, Vietnam, Non-Academic, International. (February 17, 2020 – February 20, 2020)
    • Convergence: College of Arts and Architecture Sustainability Exhibition
      Invited, University Park, PA, USA, Academic, Local. (March 3, 2020 – March 26, 2020).


    • Convergence Art & Design International
      Invited, Zhijiang College of Zhejiang University of Technology, Shaoxing Shi, Zhejiang Sheng, China.


    • 58th Annual ADAI (Art Director’s Association of Iowa) Design Exhibition
      West End Salvage, Des Moines, IA, USA.


    • International Design Congress
      Gwangju, Korea.


    • 39th Korea Industrial Design Exhibition
      KIDP, Sungnam-si, Korea.
  • Publications + Presentations


    • Huiwon Lim, Hye Jeong Park and Yongyeon Cho. 2020. User Experience Research for the Next Decade in Education and Visual Arts: Through Analyzing and Visualizing Research Subjects for the Last 20 Years. In Proceedings of the 38th ACM International Conference on Design of Communication (SIGDOC ’20), October 03-04, 2020, Denton, TX, USA. ACM, New York, NY, USA,
    • Cho Y., Park H.J., Lim H. (2020) Research in User-Centered Design 2009 to 2018: A Systematic Keyword Network Analysis. In: Stephanidis C., Antona M. (eds) HCI International 2020 – Posters. HCII 2020. Communications in Computer and Information Science, vol 1224. Springer, Cham.
    • Cho, Y., Lim, H., Park, H. J. (2020, April 4-7). Wellness Design Assessment Criteria: Content Analysis of Workplace Design Guidelines [Poster Session]. EDRA 51, Tempe, AZ, United States.


    • Lim, Huiwon, “Generating branding buzz on social media for a pop-up store: Focused on brand experience.” Graduate Theses and Dissertations. 16396.
  • Service + Affiliations


    • Art/Creative Directing
      The Brand Identity design for the Pennsylvania Native Plant Society. A local community organization at State College, PA.